What is the main focus of a win-lose negotiating style?

The main focus of a win-lose negotiating style is maximizing individual gain. In this approach, one party seeks to secure the best possible outcome for themselves, often at the expense of the other party. It emphasizes a competitive mindset where achieving personal objectives is prioritized over finding common ground or fostering a cooperative environment. This style can lead to a contentious atmosphere, as the negotiators view the situation as a zero-sum game, where one party's success translates to the other party's failure. This contrasts with collaborative styles that focus on mutual benefit and long-term partnerships, as those approaches aim to create solutions that satisfy the needs of both parties involved in the negotiation.