What is the maximum duration a video clip can be used in a presentation?

The maximum duration a video clip can be used in a presentation being determined as either 10% of the total presentation time or 3 minutes, whichever is less, reflects a common approach to maintaining engagement and ensuring that the content is concise and relevant. This guideline helps speakers avoid overwhelming their audience with lengthy media while still allowing for the incorporation of visual elements that can enhance understanding and retention of the material.

When the total presentation time is short, this rule aids in keeping the video duration to a maximum of 3 minutes, which is generally considered an adequate amount of time to convey information without causing disengagement. Conversely, for longer presentations, limiting the video to 10% of the total duration helps ensure that the presentation remains balanced, preventing excessive use of any single component. This balance is important for maintaining audience focus and streamlining the presentation flow.

This choice integrates both a flexible time component based on overall presentation duration and a fixed maximum to support effective communication and audience engagement.